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Mobile services are approaching a level of maturity where competitiveness will lie in the ability to respond effectively, rapidly and innovatively to the requirements of a market that is increasingly segmented, and to a public that is increasingly demanding.
The inability to predict the degree of acceptance of a new service and the length of its life-cycle means that the service provider must have the capability and operating efficiency required to launch new services with ease, while minimizing costs and avoiding resource duplication with each new product or service release.
The complexity involved calls for suitable business management and control tools which enable the provider to adapt service delivery to business specifics at any point.
Moreover, the very origin of that technology (telecommunications) has forced many service providers to continue investing in order to adapt their businesses to the constant evolution that the communications provider (telco operator, network environment) is undergoing, forcing service providers to develop a technical expertise that they never expected to need.
Latinia has created its SDP (Service Delivery Platform) Business Platform products in response to these needs.
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