It extends the bank-customer relationship into mobile situations (an area that has not previously been exploited); it enables significant reductions in procedural operating costs; it offers immediate access to the organization's services to all customers; it allows the bank to free up resources for higher-value processes in their customer relations; and it offers personalized alternatives in the multi-channel relationship with the customer, with impact on the development of new business opportunities through the cross-selling of products and services over the mobile channel.

In this context, one of the prime objectives of SMS banking is to exploit the business logic of existing services. Indeed, mobile banking does not so much represent the appearance of new services as the delivery of current services through a new channel. Thus, the need arises to have tools that enable this new channel to adapt to the organization's existing business processes and IT environment without necessarily adopting the complexity and technical skills involved in that environment.

The delivery quality of mobile messaging services, as well as data security and confidentiality, are also key concerns for financial organizations.

As soon as financial organizations commit to messaging as just one more channel in their relationships with customers, they need to achieve the same levels of quality and security that they offer in the other available channels.

Latinia has created its SDP Platform products in response to these new needs. It's time to exploit the advantages of SMS banking. Your customers expect it.