For the authorities, this involves an extremely broad field. Alongside the very evident opportunity to strengthen relationships with the public and keep them better informed (a concept closely related to loyalty), major opportunities also exist in terms of promoting self-service and speeding up people's dealings with the public administration (making doctor’s appointments, confirming draft tax returns). Undoubtedly, for the authorities this will free up resources which can then, by extension, be devoted to other, more valuable processes, or lead to significant cost savings on activities that have, traditionally, meant losses for the authorities (sending reminders to reduce missed doctor’s appointments).

From the time government begins to regard messaging as just another channel to be used, to a greater or lesser extent, by all sectors of the administration and across a wide range of communication and information procedures, new needs will appear that go beyond simply connecting to the network and, instead, relate to creating, managing, providing security for and correctly delivering these services and the channel itself as part of the basic governmental infrastructure.

Latinia has created its SDP (Service Delivery Platform) products in response to these needs. Latinia's SDP platforms offer all the tools needed to develop, manage and use services based on mobile messaging in a single extremely reliable and secure environment.